The company has 7 years of established clientele. It viewed by the company that virtually everyone with purchasing power can be a customer! Current geographical area of customers is with the boundaries of the Pine Ridge Reservation and surrounding area of 50 mile radius mostly south. Heathershaw designs does not and has not limited her customers base to just the surrounding area but also has received orders from the Lenape Nation of Pennsylvania, and Browning, Montana for a summer event. Most exciting was Heathershaw Designs creation was purchase and taken by Kili Radio station to Italy and given as a gift to their sister station.
Customers are defined in six target groups:
- (1) Schools
- (2) clubs
- (3) businesses
- (4) individuals
The first group of clients are schools; the company provides embroidery or printed garments for sports, students, and staff. They seek professional ditizing of their logos to look the best they can and be proud of their school by wearing garments with their mascots on.
The second group are local clubs that also wish to be able to wear their logos on garments in the form of advertise or identification of their chapter.
The third group are the businesses that seek to have their business logo embroidered or printed for identification and advertising to the public in ways of embroidery, screen printing and or heat press.
The fourth group are the individuals that seek to do their logo designing by selecting their design from 100's of stock artwork that the company provides that is already set up and ready to be embroideried on the individuals chosen garments, or the individual has their own artwork and desires to have it ditized and embroidered on their garments to meet their needs.
- Article of clothing
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